hi, I’m Amber – an AI-enabled senior Product Designer.
12+ years delivering research-led, accessible product design
I lead design end to end, from research and prototyping through testing and delivery, for complex, regulated products across banking and finance in Australia and the UK. I’ve also worked for a host of national and global brands more broadly, spanning retail, energy and agency environments. As a freelancer with project management experience in both agency and in-house settings, I bring critical thinking and structured research to every project, paired with the ability to run a workshop that actually gets a room aligned.
Right now I’m at NAB, solving complex problems with systems thinking and partnering closely with product, engineering, and NAB’s accessibility team so what we ship works for the people using it, not just the people who approved it. I lean on solid research practice, moderated and unmoderated interviews, structured studies, and some AI tooling I’ve built myself to speed up the parts that don’t need a human doing them by hand.
My background is broad. I’ve held titles including Senior Digital UI/UX Designer, Senior Design Strategist and Global Web Design Lead, and worked across B2B, B2C, service and product-based industries. Read on to see how I work and the projects I’ve delivered.
How I work
END-TO-END, RESEARCH-LED DESIGN
I run research myself end to end, from framing the right questions through moderated and unmoderated testing to turning findings into clear direction. Staying close to the research means nothing gets lost between what users say and what actually gets built.
ACCESSIBILITY – beyond the basics
Accessibility is embedded in my design process, not a checklist I run at the end. I’ve completed accessibility training and go well past colour contrast, considering screen reader flow, keyboard navigation, cognitive load, and plain language. I bring this into every project, whether or not there’s a dedicated accessibility team to lean on.
STAKEHOLDER COLLABORATION AND WORKSHOPS
I run workshops that get a room aligned, present design rationale with confidence, and turn research findings into clear direction for product owners, business analysts, engineers and QA. Years of working across internal teams and external stakeholders in banking, retail and agency settings taught me how to do that well.
MULTI-INDUSTRY DESIGN EXPERIENCE
Over 12+ years I’ve designed across services, eCommerce, fashion, art, luxury fragrance, oil, gas and energy, finance and banking, small business coaching, in agency, in-house and freelance settings across Australia and the UK. That range means I can pick up a new domain quickly without losing rigour.
Tools & Skills
Tools across design, research and AI, backed by stakeholder management, workshops and agile working from early discovery through to a shipped product.
Design
Figma, FigJam, Adobe Creative Suite
Research
Askable, UserTesting, Qualtrics
AI
Copilot, Cursor, Figma Make, Claude, ChatGPT
Collaboration & Planning
Miro, Notion, Confluence, Jira
Platforms & Frameworks
WordPress, Shopify (Expert and Partner), HTML5, CSS3