Cyber Weekend Sale

Following suit with the ever popular Black Friday – Cyber Monday sales in The US, Myer launched an aggressive Cyber Weekend sale campaign with great offers to increase in-store traffic and online sales with a home page take over, EDM, Social Media and website campaign.

Challenge

Create a fast paced ever changing Cyber Weekend sale campaign. Maximise traffic to the landing page via strategic placement on the Myer website, email marketing and social media campaigns.

solution

As shown in the above wireflow, tiles were created to drive traffic to the Cyber Weekend campaign. Tiles were featured throughout the Myer website for maximum exposure.

I created, designed and executed campaign from start to finish adjusting and tweaking the fast paced tactical campaign as sales data came through and new sale promotions were added.

Traffic was driven through awareness campaigns via email to certain list segments and via social media posts with links where applicable. 

outcome

A successful campaign was created to increase sales online and in store for the Cyber Weekend. Displaying the edit in different areas maximised sales outcomes and awareness. An omnichannel approach was taken to create awareness to the Cyber Weekend page with strategic placement on the Myer website, email campaigns, display advertising and social channels.