MYER AUTUMN WINTER 2017

I was luckily enough to be heavily involved in the design and execution of Myer’s AW17 Campaign – Department of Stories. The focus was to invite customer’s to view a series of new shoppable stories each week where a story is told through lifestyle shots featuring products available at Myer.

The treatment is similar to a catalogue but digital, where product descriptions for each product is available which will click through to the product. Each story has it’s own Shop Edit so you can shop the whole story.

Challenge

I was heavily involved in this campaign and collaborated with our Design Consultant to set the style guide for our team of seven Designers working on the campaign and provided guidance as well as accessibility translation for our new AW17 colour palette and setting up versatile templates to ensure content delivery and roll out was easy to follow for the Design and Development teams.

solution

A full website redesign was completed by the team across the home page and categories to welcome and showcase the Autumn Winter season which is one of Myer’s biggest campaigns each year.

I collaborated with the team to deliver a coordinated rollout across the different departments into the new design system for Autumn Winter. 

Traffic was driven through awareness campaigns via email to different list segments and via social media posts with links where applicable. 

outcome

A successful launch campaign was created to share the new season at Myer. An omnichannel approach was taken to create awareness to the new season with strategic placement on the Myer website, email campaigns, display advertising, TV and social channels.