myer Beauty landing page

Beauty category landing page for Christmas featuring Gift with Purchase offers, and wanted brand tiles. Working closely with the brand manager for Chanel, we executed a campaign to hero products from Chanel for the Myer Christmas campaign.

Challenge

Create a Christmas campaign heroing Chanel for the beauty category landing page. Maximise traffic to the landing page via strategic placement on the Myer website, email marketing and social media campaigns.

solution

As shown in the above wireflow, tiles were created to drive traffic to the beauty page. A tile was featured on the Myer homepage, then individual tiles on the beauty page to the brand pages. Traffic was driven through awareness campaigns via email to certain list segments and via social media posts with links where applicable. 

outcome

A successful campaign was created to increase sales online during the festive period across beauty, fragrance and skincare. Displaying the edit in different areas maximised sales outcomes. An omnichannel approach was taken to create awareness to the new landing page with strategic placement on the Myer website, email campaigns and social channels.