Home Decorator Inspiration Page

Home Decorator is an inspirational page for customers to gather idea for all the things they’ll need to furnish their new home, or give their current space an update. The page is broken down into various tiles to help customers shop in the way they like, whether it’s by brand or need. each landing page tile clicks through an individual shop edit.

Challenge

Create a new landing page to showcase home decorating inspiration from Myer. Maximise traffic to the landing page via strategic placement on the Myer website.

solution

As shown in the above wireflow, tiles were created to drive traffic to the new edit. A tile was featured on the Myer homepage to the home decorator landing page.  Traffic was driven through awareness across the Myer website with tiles and banners strategically placed in relevant areas to target the right users. 

outcome

A successful campaign was created to increase sales online and in store while showcasing key items from the home department at Myer covering the latest trends in different home decorating styles.