Men’s landing page & Art Direction

Working with the menswear Buyer and menswear Producer, I developed and designed the new Spring Summer Men’s Category Landing page and worked with photography to style garments to feature on the page.

The goal was to position Myer as not just a place to buy suits as it traditionally has been and which sales data reflects, but to also make customers aware that we cater to their individual style and carry the latest styles and most wanted men’s brands.

Challenge

Create a new category landing page featuring styling of menswear pieces to position Myer as not only a place to purchase suits, but every day casual wear in the latest trends. Maximise traffic to the landing page via strategic placement on the Myer website, email marketing and social media campaigns.

solution

As shown in the above wireflow, tiles were created to drive traffic to the new edit. A tile was featured on the Myer homepage to the men’s latest season, which would then direct users to certain edits. Traffic was driven through awareness campaigns via email to certain list segments and via social media posts with links where applicable. 

outcome

A successful campaign was created to increase sales online while showcasing desirable brands and fashion trends to position Myer as the place to shop throughout the seasons. An omnichannel approach was taken to create awareness to the new landing page with strategic placement on the Myer website, email campaigns and social channels.